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The Nike shoes Experiment

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Noone knows all of that thanks to the sensor system, called Nike+. After each run, she can sync her iPod to the Nike+ Web site and get a visual representation of the workout—a single green line. Its length shows how far she's gone, and the peaks and valleys reflect her speed.

For a self-described "stat whore," there's something powerfully motivating about all the data that Nike+ collects. "It just made running so much more entertaining for me," says Noone, who blogs at ronisweigh.com. "There's something about seeing what you've done, how your pace changes as you go up and down hills, that made me more motivated."

Noone is now running four times a week and just did her first 10-mile race. She's training for a half marathon and hoping to do a full marathon by the end of the year. And she attributes much of her newfound fitness to the power of data. "I can log in to Nike+ and see what I've done over the past year," she says. "That's really powerful for me. When I started, I was running shorter and slower. But I can see that progression. I don't have to question what I've done. The data is right there in white and green."

Noone has joined the legion of people, from Olympic-level athletes to ordinary folks just hoping to lower their blood pressure, who are plugging into a data-driven revolution. And it goes way beyond Nike+. Using a flood of new tools and technologies, each of us now has the ability to easily collect granular information about our lives—what we eat, how much we sleep, when our mood changes.

And not only can we collect that data, we can analyze it as well, looking for patterns, information that might help us change both the quality and the length of our lives. We can live longer and better by applying, on a personal scale, the same quantitative mindset that powers Google and medical research. Call it Living by Numbers—the ability to gather and analyze data about yourself, setting up a feedback loop that we can use to upgrade our lives, from better health to better habits to better performance.

Few things illustrate the power and promise of Living by Numbers quite as clearly as the Nike+ system. By combining a dead-simple way to amass data with tools to use and share it, Nike has attracted the largest community of runners ever assembled—more than 1.2 million runners who have collectively tracked more than 130 million miles and burned more than 13 billion calories.

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